If there’s one thing we could stress in every insurance sales training event or video we do it’s that you need to be trying to grab attention.
How can you do this? Consistent content online.
Ideally, this would be video as it has become the king of content. However, whatever you do needs to be posted consistently and so choose your platform with this in mind.
Online attention is all about activity and staying top-of-mind.
You want your warm market to think of you anytime they think about the word insurance. You do that by putting out content, doing creative promotions, and anything else that can grab attention. So, our insurance sales training for the day is going to help you think of ideas to grab attention and turn it into sales.
Ideas for online attention
You don’t have to do something that’s expensive. It can be free pizza Friday’s where you give away a couple large pizzas to everyone who requests a quote. That’s less than $50 with the potential to earn lots of commission. A small budget is not an excuse for lack of self-promotion.
Have a decent budget? Here’s an idea: do you have a local sports team? Give away tickets to their games for form submissions. It’s likely that you can negotiate a cheaper ticket if you buy in bulk or buy an ad in the stadium and negotiate to get free tickets weekly. Then, give away those tickets for form fills. That’s two campaigns for the price of one.
Looking for ideas on content to put out weekly to get attention and build an audience? Lots of successful Medicare agents host seminars to explain the benefits of Medicare Advantage or Supplements to seniors. Advertise a sign-up sheet that collects their phone number and email to book a seat to your seminar. Then, after your seminar, start calling them and asking them if they enjoyed the seminar. Then, see if you can help them with their coverage.
Are you a P&C agent? Post helpful content on how to maintain their houses and vehicles each week. If it’s truly helpful, it’ll get liked and shared, thus building your audience.
Whatever you choose to do, keep track of your numbers to make sure you’re making a healthy profit. That’s the goal of all this after all.
If you would like insurance sales training specific to you, your product line, and budget, Cody Askins has coaching and training programs available.