When it comes to how to brand yourself as an insurance agent, a lot of agents don’t think it is important.
That’s right, many agents either don’t take it seriously or aren’t exactly sure where to begin.
It’s importance is clear when you think about it: Website design, marketing materials, even the header on the invoices you send your clients should have a clear, cohesive design that identifies the brand you’ve established.
How to brand yourself successfully
Branding yourself in the insurance industry requires two things (initially):
- Tells the customer what makes you different than the competition
- Makes your mission statement apparent
For example, think about a McDonald’s and Burger King commercial. They’re both fast-food burger joints. But you know the differences without me telling you, don’t you?
This becomes incredibly important when it comes to selling insurance because it’s a very attractive industry. As such, thousands of people each year get their licenses and go forth to sell insurance.
To help you figure out what it is you want your brand known for, ask yourself:
- What problem in this industry do I solve?
- How do I solve that problem differently than anyone else?
Still having trouble? Ask your customers if you’ve already started your business. If you haven’t started your business yet, identify a specific problem that matters to you and set out to solve it.
Be sure your mission statement is specific.
For example, great customer service is NOT a good mission statement. Instead, say something like: We call ahead of premium increases so you can make informed decisions.
What to do after
Once you have your brand decided, it’s time to take action.
That means coming up with a marketing plan that conveys your messaging.
Marketing videos, social media ads, and whatever else you think will be an effective medium to get your brand out there and in front of the people you can help.
Your messages should focus on informing, not selling.
Maybe a testimonial video ad that tells a true story of how you went above and beyond for a client.
Or you can do infographic ads for Facebook and Instagram.
Just focus on putting the attention on what you can do for the clients and what they need.
If you still don’t know how to brand yourself as an insurance agent or need help getting started, our Success Society members get lots of help from me and my marketing company.